“New innovation will mainly come from existing players. This is a technology-driven industry - but we see less and less basic discovery R & D in animal health. Most “innovation” has actually been product development - of existing products - to make them more convenient, longer acting - to extend product life cycles.”
Bob Fountain, President and CEO, Fountain Agricounsel, LLC
Pet Industry Advisory
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We are convinced that the current $43+ billion pet industry is poised for explosive growth. In the coming months we will focus our research on bringing you the latest, most practical and best thinking in a clear, concise and actionable manner that you can implement in your day-to-day planning and strategy.Like What You See?
Monday, October 12, 2009
