September 2010
1 post
Pet Industry News and Views -- In person, real...
What a year! It was just over one year ago when we launched Pet Industry Advisory. We now have 2 successful events behind us and 3 ahead! I've had so much fun becoming part of the Pet Industry. I have over 20 years conference experience in other industries, and I can say with complete honesty, that the Pet Industry is by far the friendliest bunch I've worked with. I think it's because we all have pets in our lives. I for one, have two ancient labs who assist me in putting together these conferences.
I want to thank the wonderful advisors, speakers and delegates for pulling together, for the first time, to create events for the manufacturers of Vet & OTC Pharmaceuticals, Food, Treats and Supplements, Devices and Diagnostics and the savvy consultants and other providers who serve this market.
Everyone has had a great time and learned inside tips to help them with their jobs upon returning to their offices. I have it on record!
So, MARK YOU CALENDARS everyone for the next wave of PIA executive conferences:
Internet & Social Media Marketing designed exclusively for the Pet Industry, November 15-16, 2010, at the Rio, Las Vegas. www.attend.petindustryadvisory.com
Hot off the press & almost ready for launch: New Products, New Marketing & New Strategies for the Aging Pet Population & Senior Wellness -- an non-clinical Executive Business Forum, January 13-14, 2011 (right before NAVC), Orlando. Call me for details: 207-467-3564 or email roz@petindustryadvisory.com
And FINALLY... Our 2nd Annual Pet Industry Transformation -- Growth Trends & Strategies, Feb. 17-18, 2011 in Las Vegas. Last Year's event attracted over 70 Presidents and Senior Executives FROM ALL SIDES OF THE INDUSTRY who all said the conference was extremely valuable. For more information, contact me at 207-467-3564 or roz@petindustryadvisory.com.
So now, I'm back to recruiting the most interesting visionaries and change makers in the industry for our roster of speakers for the 2nd Annual Pet Industry Transformation. Do you know anyone who has a phenomenal story to tell about their success in the Pet Industry? Call me immediately! 207-467-3564.
The event is organized by GROWTH TRENDS & STRATEGIES -- We have documented 8 Growth Trends already. Don't miss this opportunity to jump ahead of the pack to find out what's the hottest new product and service innovation. This is something you WON'T find at any other event.
Until I see you in November, Warmest Regards,
Roz Applebaum
Co-founder
Pet Industry Advisory
207-467-3564
www.petindustryadvisory.com
Wells, Maine USA
April 2010
1 post
Global Pet Expo Lessons Learned
Lessons from Things Seen and Heard at Global Pet Expo 2010:
Strategic Notes from Roz Applebaum, Co-founder, Pet Industry Advisory
The challenge of attending any industry trade show is to sort out the trends that determine the future direction of the industry, from the passing fads. With that in mind, I walked the aisles of the Global Pet Expo and talked to many industry players. Some of my...
March 2010
3 posts
Global Pet Expo
I'm excited to be attending Global Pet Expo on Thursday. I've set up some appointments with a few movers and shakers of the industry. This will be exciting. I'm looking forward to hearing about new products and services and seeing the latest in food, treats, beds, leashes, collars, toys, supplements and other therapies for pets! I hear this is the biggest and best pet industry exhibition. We shall see! I'll be researching out next event -- The Pet Industry On Line. I want to find out who has the best knowledge and proven results in this area. Do you know anyone? Hope to see you there! Roz
Alternative Foods for Dogs & Cats
I was just reading our brochure for the Health & Wellness Conference and I was reminded of all the choices we have today about what we feed our pets. I have 13 and 10 year old labs who have been eating “designer” dog food since they were pups. They have some arthritis now, and Max, the eldest, has blown both knees, but I have 5 different pharmaceutical products to give him to...
Ready to go!
Our brochure for Health & Wellness for Companion Animals is mailing today! It’s pretty interesting to find out who the movers and shakers are in this market. With the increased humanization of pets comes a whole slew of medical and product opportunities. I can’t wait to hear about things like the Human Animal Bond and how it influences buying decisions. If you want to know more, go...
February 2010
1 post
1 Week Away
Only a week left til we go to Vegas for our first event! I cannot believe that our event is finally here. We are getting the final pieces ready and Roz and I are so excited to go on-site and put our conference shoes back on as we both have been out of the game for a little bit.
Other than that we are gearing up for a new event on pet health and wellness that will be in Vegas in June. You know...
December 2009
1 post
Health and Wellness
Hello Everyone!
It has been very busy at PIA….we are in the process of researching a new event on health and wellness in pets. It’s truly amazing that human trends are being mirrored in animal health trends. We are thinking that the event will be in late June in Chicago. Please let me know if you are interested or have anymore questions.
Cheers,
Meghan
November 2009
13 posts
Pet Care Versus Human Health Care - Will trends...
“Yes, as we learn more about caring for ourselves we want to impart this wisdom on to caring for our pet. As people age they become more health conscious in order to prolong their life span and they will also pay more attention to their pets good health.” - Darlene Frudakis
Register by December 4 and Receive $100 Off!
FOR IMMEDIATE RELEASE
Waltham, MA – Pet Industry Advisory has reported tremendous positive market feedback for the Pet Industry Transformation conference on February 11-12, 2010, at the Luxor Hotel & Casino in Las Vegas, NV. Featuring the imminent 8 Revolutionary Growth Strategies & Trends, this event brings together, for the first time, the Pet Foods, Pet Products, Pet Specialty and Pet...
Join us on LinkedIn!
http://www.linkedin.com/groups?gid=2345917&trk=myg_ugrp_ovr
Dog Show Prevented by Purina →
What Companies Help the Pet Manufacturers the...
Good Evening,
Well, its been a very busy week here at PIA. We are getting squared away with our latest marketing initiatives. I am developing something for a possible MySpace page and trying to leverage more traffic on our Facebook fan page.
Next, as everyone is aware, in order for pet manufacturers to, they need help from other companies to sell their products. For instance, dog food companies...
1 tag
Partnership w/ Pet Product News!
We have very exciting news here at Pet Industry Advisory. Last week, we formed a media partnership with the very exclusive publication, Pet Product News. In addition, we will also be featured in Veterinary Practice News. All parties are very excited to be moving forward. Not only is this is stepping stone for our Pet Industry Transformation event, it is also the start to do something more long...
Choosing the Right Pet →
Happy Friday
Well folks, it post election time and it has also been quite a busy week for Pet Industry Advisory. We are mailing and emailing brochures as I write this. We have some very positive insight and spoke to numerous pet publications as well for joint ventures. As always, please contact me at Meghan.jacobi@petindustryadvisory.com or call me at 856-889-4285 if you have any questions. If you want to...
Election Time Brings on Some Interesting Stuff →
Nothing is ever too good for Pooches in Tokyo →
What is the biggest component of a successful...
This is something that has come up numerous times…what makes a good marketing strategy for petcare products? With so many different kinds of foods, toys, treats, etc, how do you turn a pet owner into a loyal customer? It’s something to think about…
October 2009
17 posts
Adopt a Senior Pet Month Good Time for Seniors to... →
Tomorrow is the Day
Hello,
I am very happy to announce that I will be travelling to Boston tomorrow. Roz and I are going to pick up our sleeves and do some hardcore work together for our conference. Be sure to check out our blog as I am sure some exciting new features will be added. Also, I am also excited to see her dogs, Max and Humphrey. So much to do today, so little time…and the Yankees are on 2nite....
Jerseys for Dogs
Is it really necessary to charge $30 for a Yankee tshirt for your dog? You can get a tshirt at the staidum for $20. Just my thought for the day…
Purina Just Confirmed!
Greetings!
I know that I haven’t written in a few days and I apologize. We have a brochure coming to print and things have been a little hectic. But besides that exciting news, we have something to top that —- Roz, the awesome producer of this event, just confirmed Paul D. Cooke, VP and Director of Trade and Industry Development for Nestle Purina Pet Care. Mr Cooke will discuss the...
Follow us on twitter!!!
http://twitter.com/PetIndtryAdvsry
http://www.tradingmarkets.com/.site/news/Stock%20Ne... →
Innovation is Key
You heard that right, innovation is key. Is anyone familiar with the Diffusion of Innovation theory (Rogers, 1964)? Well, basically it states that people just like manufacturers fall into categories in how they will assimilate with the current market place trends. These categories consist of early adopters, adopters, early majority, late majority and laggards. This is a great theory and can be...
Diamond Pet Foods Recalls Food After Cats in the... →
“New innovation will mainly come from existing players. This is a...”
– Bob Fountain, President and CEO, Fountain Agricounsel, LLC
Brochure almost complete
Stay tuned for details…very exciting!
Meghan
Dogswell Revamps Canned Food →
Redesigned packaging with shaved meat adding to the benefits of dog food.
First Glance at PIA
This two-day Executive Management Conference is the only event for the pet manufacturing industry. For the first time, you’ll gain competitive insights on the 8 growth trends that will dramatically change the way you do business.
The Pet Industry Transformation inaugural conference is the only event bringing you a full circle market perspective, while analyzing the latest challenges and...
DogTimeMedia →
Hello and Welcome!
Welcome to the Pet Industry Advisory Blog,
Greetings from Meghan Jacobi, PIA’s Marketing and Community Development Manager. I will be the primary blogger updating everyone on any conference news and other news in the pet manufacturing industry.
Here is just some background information about our company, Pet Industry Advisory LLC. This dynamic company was started by Roz Applebaum who serves...
Welcome to the Pet Industry Advisory Blog
Check out our website at www.petindustryadvisory.com!